Fans to drive unique #Indy500orBust social media campaign

Sports

Discussion

February 12, 2013

Fans to drive unique #Indy500orBust social media campaign

The Hendricks County Flyer Tue Feb 12, 2013, 12:49 PM EST

Fans can share their journeys to the Indianapolis 500 through the #Indy500orBust marketing campaign launched March 1 by the Indianapolis Motor Speedway.

The unique campaign, which runs through May 31, encourages fans to upload pictures of their personal journeys to "The Greatest Spectacle in Racing" on popular social media platforms such as Instagram, Facebook, Twitter and Pinterest. Photos can depict either their actual trip to IMS every May or important parts of their life that attracted them to the great race.

Fans can use a special artwork kit, including instructions and art, for a homemade #Indy500orBust cardboard sign to be featured in their uploaded photos. The sign is the focal point of the campaign and will appear on billboards, in print and be referenced throughout Month of May activities at IMS.

Instagram users can upload photos and tag themselves on an interactive map with a special hashtag, #Indy500orBust. Fans who claim their photos will have the chance to win an Ultimate VIP Experience at the 2014 Indianapolis 500.

"The Indy 500 is an aspiration for fans and drivers," said Jarrod Krisiloff, IMS senior director of marketing. "The #Indy500orBust campaign empowers fans to be advocates of why the Indy 500 is such an epic event. Pictures are worth a 1,000 words, and we are excited about incorporating Instagram into the campaign because it allows our fans and drivers to show their journey to 'The Greatest Spectacle in Racing' in a fun and viral way."

Popular IZOD IndyCar Series driver and Indianapolis 500 veteran Josef Newgarden of Sarah Fisher Hartman Racing hosts a humorous "how to" video for the #Indy500or Bust campaign, available now at www.indy500orbust.com or the IMS YouTube channel.

The 97th Indianapolis 500 is scheduled for Sunday, May 26.

***

2013 Indianapolis 500 tickets: Tickets are on sale for the 97th Indianapolis 500 Mile Race on Sunday, May 26 at IMS.

Race Day ticket prices start at just $30. Fans can buy tickets online at www.imstix.com, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday.

Children 12 and under will be receive free general admission to any IMS event in 2013 when accompanied by an adult general admission ticket holder.

Tickets for groups of 20 or more also are on sale. Contact the IMS Group Sales Department at (866) 221-8775 for more information.

Text Only

Sports

2013 Flyer All-County softball team selected
With such a successful season by many county teams, it should come as no surprise the all-county softball team was a large one. Tri-West won a state title, Plainfield advanced to semistate, Cascade made it to regionals, and Avon and Bethesda played in sectional final games, showcasing the area’s talent for the state to see.

June 18, 2013 5 Photos
Injured Mavunga enjoys all-star experience
INDIANAPOLIS — The Indiana All-Stars were without Hendricks County’s first-ever Miss Basketball Stephanie Mavunga on Saturday.

June 18, 2013 1 Photo
2013 Flyer All-County Baseball team chosen
Two county teams won sectional titles this season as Brownsburg and Danville advanced to the regional round of play.

June 14, 2013 2 Photos
Orioles finish sixth at state
FRANKLIN — Avon boys’ golf coach Tom Maples says the Orioles seem to have a “magic number” when it comes to state tournament finishes.

June 13, 2013 1 Photo
Avon sits fourth after Day 1
FRANKLIN — After the first day of competition at the IHSAA golf state tournament at The Legends Golf Club, the Avon Orioles have positioned themselves nicely as they head into the final round today.

June 11, 2013 1 Photo
Hall of Famer visits Victory Field
Though Hall of Fame shortshop Ozzie Smith remains in great shape, it’s not done through baseball anymore.

June 11, 2013 1 Photo
Bruins bring home hardware
INDIANAPOLIS — There’s an old adage that goes, ‘It’s not how you start, but how you finish that counts’ and the Tri-West Bruins softball team epitomized that saying through the end of its season, postseason and finally, with a state championship game.

June 8, 2013 2 Photos 1 Slideshow
Total team effort leads Bruins to title
INDIANAPOLIS — No single Tri-West softball player was responsible for its first state championship— it took the entire roster rising to the occasion at different times.

June 8, 2013 1 Photo
Expect Bruins, Tigers bats to be swinging
Fireworks might be coming a month early this Saturday.

In the Class 3A IHSAA Softball State Finals between Tri-West (22-4) and Yorktown (25-4), the offensive firepower of both squads could be on full display at 4:30 p.m. at Ben Davis High School.

June 7, 2013 1 Photo
DeSutter shines at Hoosiers Reunion All-Star Classic
KNIGHTSTOWN — Friday night was a time warp for Tri-West’s Lauren DeSutter.

June 7, 2013 1 Photo
More Sports Headlines

Sports

Search Results

Discussion

Fans to drive unique #Indy500orBust social media campaign

Is Eric Snowden a traitor or patriot?

Site Map