Hendricks County Flyer, Avon, IN

September 5, 2012

'RightThisMinute' expands for fall season

Viral video program to debut in Indianapolis


CNHI

— "RightThisMinute," the nationally-syndicated broadcast program that brings viewers the hottest breaking videos and news of the Internet, recently announced it will add several new markets this fall, including Indianapolis. That brings the show's clearance to 45 stations.

"RightThisMinute" will also unveil its new set and state-of-the-art production facility, as well as a new graphics package and music for the start of its second season Sept. 10. It's the first daily broadcast television series devoted to finding the best viral videos and the stories behind them. Its 24-hour staff introduces audiences to the newest and most captivating web videos as they break, often before going viral. This includes everything from news and entertainment from around the world, to shocking and extreme footage, bubbling online videos and trends, and more.

Each featured video is presented alongside original reporting and behind-the-scenes interviews, giving viewers a comprehensive look into the full background and context of the videos. "RightThisMinute" produces two original half-hour episodes every weekday. While the show reaches more than a million television viewers daily, people around the globe can visit the website RightThisMinute.com to discover the latest videos 24 hours a day. The show's companion website houses tens of thousands of videos that aren't seen on the show and received more than a million page views in July.

"We're extremely pleased to see our viewers recognize 'RightThisMinute' as a go-to source for breaking video content," said Phil Alvidrez, MagicDust executive in charge of production. "We look forward to continuing to build our audience as we combine the best practices of broadcast journalism with the immediacy of the social web."

Added Brian Lawlor, senior vice president of television of E. W. Scripps Company, "The audience is responding to the immediacy and relevancy of the show. 'RightThisMinute' is being recognized as an important source, providing audiences and media alike with the information they need, when they need it."