IMS, MillerCoors expand partnership

Local News

Discussion

March 15, 2013

IMS, MillerCoors expand partnership

Anonymous CNHI The Hendricks County Flyer Fri Mar 15, 2013, 01:23 PM EDT

The Indianapolis Motor Speedway and MillerCoors have extended their long-standing partnership, with expanded involvement by the brewer at the Racing Capital of the World.

Miller Lite will continue as the Official Malt Beverage of the Indianapolis 500 and the Kroger Super Weekend at the Brickyard at IMS. MillerCoors will also become a “Podium Partner,” signifying IMS corporate partners of significant investment level.

“IMS has enjoyed a long, successful partnership with MillerCoors, and we’re pleased to continue that relationship for years to come,” Jeff Belskus, IMS president and chief executive officer, said in a press release. “MillerCoors has created many innovative promotions surrounding IMS events throughout our relationship, and we’re thrilled the company is expanding its sponsorship and activation.”

Other components of the partnership extension:

- Continued sponsorship of Coors Light Carb Day, the traditional final practice for the Indianapolis 500 that kicks off the extended Race Weekend. The Coors Light Carb Day Concert features a national recording act and draws one of the largest crowds of the year to IMS.

- New presenting sponsorship of the Snake Pit. The Snake Pit, a party area inside Turn 3 at the Indianapolis 500 featuring world-class DJ’s and other festivities, will expand during May. Miller Lite will also participate in the Snake Pit Tour, which promotes the Snake Pit in bars across Indiana during April and May.

- Continued sponsorship of the Miller Lite Party Deck during the Indianapolis 500 and Super Weekend at the Brickyard (NASCAR, GRAND-AM). The Miller Lite Party Deck will open for more days and will also feature new branding.

- Increased facility signage and activation.

The extension of the partnership between IMS and MillerCoors continues a partnership that started in 1977 when Miller Brewing Company first sponsored the Indianapolis 500 Pit Stop Challenge. Miller’s first involvement at the Indianapolis 500 came in 1973, when Miller High Life sponsored the car driven by Jim Hurtubise.

Coors has been involved with IMS and the Indianapolis 500 since 1996, when it started sponsorship of the Pit Stop Challenge. Coors has also sponsored Carb Day and other Indianapolis 500 activities since then.

The 97th Indianapolis 500 is scheduled for May 26, with Opening Day on May 11. The second annual Kroger Super Weekend at the Brickyard, featuring NASCAR Sprint Cup, NASCAR Nationwide, and GRAND-AM Road Racing, is scheduled for July 25-28.

Text Only

Local News

Main Street rocks for seventh straight year
Main Street in Speedway will be loud and proud for the seventh consecutive year when the annual Rockin’ on Main Street event runs from 5 to 11 p.m. this Friday.

May 20, 2013
Beacon of Hope hosting breakfast
Terry Moore, executive director of Beacon of Hope Center for Women, says $200 could save someone’s life.

May 20, 2013
Student hit by vehicle walking to school
A Ben Davis High School junior was reportedly struck by a vehicle while walking to school Monday morning just before 7:30.

May 20, 2013
City named in wrongful death suit
A family here is suing the City of Indianapolis, the Marion County Sheriff’s Department, and Sheriff’s Van transport driver Deputy Erich Gephart after an accident in October 2012 claimed the life of Adam McCarty.

May 17, 2013 1 Photo
Colts P.R.I.D.E. invades Danville South
Danville South Elementary School was named the winner of the Colts P.R.I.D.E. contest, hosted by h.h. gregg, after submitting a video that showed the school representing their P.R.I.D.E. (Play 60, Respect, Intelligent Decisions, Diet, Education).

May 17, 2013 4 Photos
County to host final public meeting on proposed park
Hendricks County Parks & Recreation now has one draft master plan for its newest public park. And residents have one opportunity left to offer input before officials make it final.

May 17, 2013 1 Photo
Indiana seventh in dog bite insurance claims
Ranking first in dog bites is a title that no community strives to attain. To help reduce the number of dog bites across America, the American Veterinary Medical Association (AVMA) is offering Indiana residents concrete ways to help reduce the number of dog bites in their community during National Dog Bite Prevention Week.

May 17, 2013
St. Susanna School earns Indiana Four Star status
PLAINFIELD — The staff and students at St. Susanna School were thrilled to find out they reached Indiana Four Star designation by the Indiana Department of Education. Hendricks County schools have been earning this status for some time and now St. Susanna has the same bragging rights.

May 17, 2013 2 Photos
First step toward a rewrite of the criminal code is signed into law
Rep. Greg Steuerwald (R-Avon) said he was pleased to see years of hard work come to fruition this week as Gov. Mike Pence signed House Enrolled Act (HEA) 1006, a rewrite of Indiana Criminal Code, into law.

May 17, 2013 1 Photo
Local firm holds veteran information event
Roy Strong of Strong Financial Services in Brownsburg has been helping families who are transitioning into the health care environment, whether it is assisted living, nursing home care, memory care, or home care.

May 17, 2013
More Local News Headlines

Local News

Search Results

Discussion

IMS, MillerCoors expand partnership

Will you be attending this year's Indy 500?

Site Map