Sierra Mist takes over Metropolis fountain

Local News

Related Photos

Company officials with Sierra Mist took over the fountain at Metropolis Mall Saturday, filling it with ice and their new product, Sierra Mist Free. Amanda Roach/Flyer photo

October 15, 2007

By Amanda Roach The Hendricks County Flyer Mon Oct 15, 2007, 04:59 PM EDT

PLAINFIELD — Shoppers at Metropolis Mall here were surprised Saturday to find the mall’s huge fountain filled with iced cans of Sierra Mist Free.

Sierra Mist is a soft drink produced by PepsiCo. The lemon-lime soft drink was introduced in 2000 as a caffeine-free alternative to Mountain Dew.

The company recently unveiled its newest product: Sierra Mist Free. It’s touted as being caffeine free, calorie free, and sugar free.

Jim Poulter, director of marketing for Street Factory Media, said representatives of PepsiCo have traveled to 10 cities across the country to help promote and unveil the new soft drink,

He explained that PepsiCo has replaced the water in fountains in Seattle, Wash.; Portland, Ore.; Los Angeles and San Diego, Calif.; Austin and Dallas, Texas; Minneapolis, Minn.; Chicago; and Cincinnati. The idea, he explained, is to offer a taste test, asking people if they prefer water or the company’s new product.

What they actually prefer is less important than the fact that they have now tried Sierra Mist Free.

For the promotional campaign, Poulter said the company tries to pick famous or recognizable fountains, such as the one at Metropolis.

The fountain, located in Futura Park, can hold up to 8,000 gallons of water and performs seasonal shows every hour.

“They also looked at the Pan America fountain in downtown Indianapolis,” he added.

From noon to 6 p.m. this past Saturday, the Metropolis fountain was completely emptied of water and then refilled with ice and soft drinks.

Poulter said it took 700 22-pound bags of ice to fill the fountain.

He said about 200,000 people visit Metropolis on any given Saturday, so they brought plenty for soda along.

Poulter said a camera crew was stationed at each of the chosen fountains.

“The footage will be used to create a YouTube.com commercial that will showcase the real life experiences of the product,” he said.

For more information about Sierra Mist Free, visit the website at www.sierramist.com.

amanda.roach@flyergroup.com

Text Only

Local News

Purdue Extension offers free tax filing
Beth Switzer has heard and seen cases of citizens who want their tax refunds quicker filing through agencies that charge them hundreds, even thousands of dollars.

February 3, 2012
City encourages recycling during Super Bowl events
Officials with the Office of Sustainability are encouraging visitors attending Super Bowl XVLI festivities to dispose of recyclable waste in any of the more than 200 pedestrian recycle bins placed throughout the downtown area.

February 3, 2012
Skillman announces 2012 'Stellar Communities' program
Lt. Gov. Becky Skillman recently announced that the state is looking for its next Indiana "Stellar Communities."

February 3, 2012
‘American Idol’ winner visits Sheltering Wings
The residents, staff, and volunteers of Sheltering Wings were treated to a visit by Jordin Sparks, 2007 winner of “American Idol.” Sparks has been trying to make a positive impact on the Super Bowl cities for the past five years.

February 3, 2012 7 Photos 1 Slideshow
Patriot fan feels welcome...in his own town
This week I don’t live here. I flew in on a plane, have more money than I know what to do with, and brush my teeth with Sam Adams. Nevermind the fact that I actually do live here, played basketball
collegiately in this state, and ply my trade craft here eight hours a day.

February 3, 2012
Teens start non-profit to reach out to peers
BROWNSBURG — Kendall Daugherty and Jordan Mutnansky have teamed up to start their own non-profit organization — Drop Your Dress Foundation — to help empower teens with terminal and debilitation illnesses.

February 2, 2012 1 Photo
VIDEO: Punxsutawney Phil makes his prediction
More than 18,000 people descended on Gobbler's Knob in Punxsutawney for the annual Groundhog Day celebration.

February 2, 2012 1 Photo
TCM hosts inaugural cruise
Last December, some 2,000 people from across the United States, Canada, and Europe made their way to Miami for a four-day round-trip cruise to Cozumel, Mexico. But it wasn't the golden beaches or sparkling blue waters that united the dedicated band of travelers; it was the onboard events and list of eminent guests.

February 2, 2012 2 Photos
Super Feathers initiative reaches goal
What started as a way for the Hendricks County Convention and Visitors Bureau to support one of their own while teaming up with Indy's Super Cure, a Super Bowl initiative to raise awareness and money for breast cancer research, turned into a countywide effort that reached its goal of raising $5,000 in one month.

February 2, 2012
Mayor announces awards luncheon
The city of Indianapolis' third annual Sustainability Awards luncheon will be in March, so now is the time for Indianapolis businesses, non-profits, schools, and other organizations to submit applications for the 2012 Sustainability Awards.

February 2, 2012
More Local News Headlines

Local News

Search Results

Related Photos

Sierra Mist takes over Metropolis fountain

Has Indianapolis done a good job of hosting the Super Bowl?

Site Map