INDIANAPOLIS — Cheeseburgers shiver in fear. Man v. Food star Adam Richman is coming to town, and bringing new, personally inspired Red Stag by Jim Beam flavors when the Track the Red Stag Food Truck Tour barrels into Indianapolis on June 22-23.
Indy is one of four cities that will be graced with the truck and new flavors, along with Tampa, Chicago, and a yet to be determined site that will be chosen through online voting.
Richman’s show is an acquired taste in itself as it features him perusing the country mowing down some of the most challenging plates available. He hopes to bring that same zest to the new whiskey flavors.
“My partnership with Red Stag has been an opportunity to explore the innovative and delicious Red Stag bourbon expressions from Jim Beam, while tapping into some different culinary traditions to create some really unexpected dishes, like Kentucky Honey Tea Sliders,” Richman said in a press release.
In the four cities where the truck will make a stop, patrons ages 21 and older will get an opportunity to taste the new flavors and get a photo taken with the truck. The new offering by Jim Beam will also be available at select bars in the area.
The truck will be at East Maryland and South Pennsylvania streets from 9 p.m. to 2 a.m. June 22 and on Broad Ripple Avenue between Winthrop and North College Avenue from 6 to 11 p.m. June 23.
Cecilia Cunningham, who works with Edelman, a public relations firm working with Jim Beam on the promotion, said they’re looking forward to visiting Indianapolis.
“The Red Stag by Jim Beam Truck chose Indianapolis based on ongoing Red Stag sampling events in the area,” she explained. “The food truck is pairing up with sampling events that will be taking place inside bars near the food truck locations. Indianapolis does a lot of sampling events in their bars, more so than in other markets. Jim Beam focuses a lot of their efforts there. The Indianapolis market also has been identified as a target market for the brand. Beam values customers in the market, making it a top-tier choice for the food truck’s stops throughout the country.”
Cunningham said Richman will be in town filming some local television spots, but will not be on the truck.
Patrons can also check out the Red Stag by Jim Beam cocktails created by Jim Beam mixologist Bobby Gleason to complement each Food Truck dish.
“I love to cook and I love bourbon, so I’m thrilled to launch a Red Stag-inspired food truck,” said Fred Noe, a seventh generation Jim Beam family distiller and great-grandson of Jim Beam. “Bourbon is such a versatile spirit, particularly our Red Stag portfolio of bourbons infused with natural flavors — Honey Tea, Spiced, and Black Cherry — and this just shows how accessible it can be to all kinds of different palates, whether you’re a seasoned bourbon drinker or just whetting your appetite for the category.”
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